The New Cool

Jun 9 2005 – Aug 30 2005

Illicit Display

The New Cool showcased the inspirational stories of 12 young entrepreneurial New Zealand companies including: Dawn Raid Entertainment; Disruptiv; First Floor Publishing; Huffer Clothing; Illicit Clothing; Inject Design; Insidious Fix; LOOP Recordings; Metia Interactive; Misery; Sidhe Interactive and Sticky Pictures.

Visitors to the exhibition were able to play a demo version of Sidhe Interactive’s Playstation games, listen to LOOP’s NZ music CDs, watch footage from Sticky Pictures' TV series, and have a go at designing their own t-shirt just as Dawn Raid started out! Throughout the exhibition PC stations were set up so that visitors could access The New Cool website, with information on how to take their own creative ideas and begin transforming them into business enterprises.

"The New Cool is an example of the important role The Dowse plays in bringing together and sharing the inspirational stories of creative New Zealanders. It's also an indication of the power of the wide-ranging partnerships The Dowse has been able to develop," says Director of The Dowse, Tim Walker.